Earlier Target announced free shipping to beat Amazon prime and now Amazon offered free holiday shipping program. We as a consumer can be benefited for this competition.

Amazon is offering free shipping with no minimum $25 purchase to all U.S. customers throughout the holiday season. Previously, only subscribers to Amazon Prime, which pay $119 per year, were eligible for free shipping.

For Amazon Prime customers, there’s still free two-day shipping and free same-day delivery on millions of items. And Prime Now offers delivery in as little as an hour in 60 cities from Whole Foods Market.

Walmart will continue to offer free two-day shipping in the United States on purchases of $35 or more. It is also expanding its free two-day shipping to third-party marketplace sellers.

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